Secrets to SENIQ: Underwear to Outwear and the Journey In Between
We sit down with Tina and Madison, the founders of SENIQ, an outdoor apparel brand merging trending aesthetic with functionality. From their days at Victoria's Secret to creating a fresh aesthetic in technical outdoor gear, they share their journey of friendship, entrepreneurship, and self-expression.
The conversation explores the inspiration behind SENIQ, the transformative power of writing a business plan, and the importance of acting on big ideas. Tina and Madison also highlight how SENIQ engages with its community through road trips, pop-ups, and feedback-driven design. Whether it’s hiking or hitting the slopes, they’re redefining femininity in the outdoors and empowering women to feel confident and stylish in every adventure.
Join us for a conversation full of inspiration, actionable advice, and the story of a brand challenging the norms in outdoor apparel.
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